The relief of a muscular man with a crossbar was designed for the newly constructed building, which today blends in with the surrounding houses, by the avant-garde Ústí nad Labem artist Ernest Neuschul. The house, in which his uncle Max Neuschul ran a hardware store, was built in 1928 - 1929. The relief was intended to serve as an advertisement.

Unlike other traces of Max Neuschul's former store, it survived the Nazi tyranny, when all similar art, and specifically the works of Ernest Neuschul, were labeled as decadent and degenerate.

After the occupation of Sudetenland, the shop and the house were confiscated as Jewish property. While Max Neuschul's sons managed to emigrate, Walter to Uruguay and Herbert to Chile, Max, a refugee from Ústí nad Labem, considered by the police to be a stateless person, died on November 10, 1939 in Prague, at the age of 56. His widow Anna was deported to the ghetto in Łódź and then murdered in the death camp in Chelmno on September 10, 1942.