After Hickel's death in 1924, the publishing house was taken over by his nephew Hugo Gold, a name well known among those interested in Jewish history.
Under his direction, a quarterly journal devoted to Jewish history and documentation of monuments was published. Two monumental comprehensive publications devoted to Jewish communities of Bohemia and Moravia were published before the Nazis came. Most of the photographs used today of destroyed synagogues, prayer rooms, or murdered figures of pre-war Jewish communities have survived only thanks to Gold's documentation work. The publishing house also published fiction, pamphlets capturing the ideas of prominent Zionists, and the newspapers Jüdische Volksstimme and Die Welt.
Hugo Gold fled to Palestine in 1940 and founded the publishing house Olamenu, Hebrew for "our world". Until his death in 1974, he published a magazine devoted to Jewish history in Austria-Hungary.