Here you can see a passport photo of Abraham and Frieda Joseph, which they used both when immigrating to Israel and for their US naturalization application.
The family and their store had the nickname “Tausendschön” (Thousand Times Beautiful), because Frieda Joseph claimed that their goods were not only beautiful, but: “A thousand times more beautiful”. We know from a contemporary witness account that Frieda Joseph knew the name and laughed about it. They had textiles, fabrics and ready-made goods. In Londorf, the couple is remembered as being particularly helpful: While Frieda sometimes had children's clothes marked down or even gave them away in one case, her husband occasionally gave people a lift in his car.
Later, Adolf Joseph, who changed his name to Abraham, was only referred to as "Tausendschön" in the Oberhessische Tageszeitung newspaper. In an article titled "Another Jew Gone," written in antisemitic language, the departure of the Joseph family is reported, ending with the sentence, "There certainly wasn't a resident who shed a tear for him." The article is dated November 15, 1935. The family first moved to Gießen, and later they emigrated to Ra'anana, Mandate territory Palestine. After the Second World War, they left the Mandate territory and immigrated to the United States. Daughter Hilde was married to Leopold Levi from Rülfenrod and had already moved to the USA in 1937. Hilde Levi visited Londorf again in the 1960s.
How did the perception of the Joseph family change in Londorf? Write down your observations.