Be sure to utilize the new rich text features when composing your segment copy. Minimize the mental and physical fatigue of reading on a mobile device by inserting breaks in your copy.
Create a new paragraph when the subject allows. And if you have something particularly important to say, bring attention to it with some bold text. You can continue a thought and wrap up your paragraph.
Sometimes there might be quite alot to say. It's good to experiment with other formatting techniques to help drive objective of your copy forward.
In this case, a list of three important formatting techniques in no partincular order:
- Inline bolded text as seen above
- Separate bolded text as seen below
- And of course, this useful unordered list
- Numerical ordered lists are also possible
If theres is more to say, try separating the segment into two distinct parts. Save the rest for Section Two: Body. Just be sure to throw a Section divider in for good measure.
In this example, we've placed an image between Sections One & Two (Lead & Body). It'd be a good idea to reference that image here.
Let's continue to explore the themes in this Segment further. The image above could also be a video or audio file. Just keep in mind that both video and audio naturally requires a switch in attention and time required to finish a segment.
As you compose, ask yourself:
- How can I make this segment easier to follow for readers in the field?
- Does this segment have just the right amount of information?